Engagement Models

The firm supports businesses through three distinct engagement models:
Equity + Engagement
Active Investing
The firm acts as a lead or minority investor, typically with active board representation.
Flexible Capital
Growth Capital
CrutchCap provides minority investments to smaller, high-growth businesses where strategic input may be limited but supportive capital is desired.
Partnering to Drive Value
"Operating" Board Member
Founder Elliott Crutchfield serves as an active board member and/or operating partner, typically in collaboration with private equity firms, bringing a CEO’s perspective and a change agent's mindset. Areas of focus include finance, personnel, organizational design, sales strategy and the mentorship of company leadership.

The case study below illustrates this approach.
Case Study
Proactive Dealer Solutions
View Case Study